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Why You Need to Try Sleepmaxxing
Health and beauty
March 2025
Reading time 2 Minutes

TikTok's sleepmaxxing trend has more than 100 million views (and counting)

Fuelled by a desire to let potent products do the hard work while you sleep, the trend follows the growing demand for a radiant, rested glow. Here's what to try.
Retinol Correction Line Smoothing Max Hydration Cream

Hardworking resurfacing retinol combined with powerful hyaluronic acid in this velvety cream from French powerhouse RoC means you can wake up to brighter, plumper and more radiant skin. Retinol Correction Line Smoothing Max Hydration Cream, £34.99 RoC

Night Cream

This powerhouse cream, powered by a next-generation bio-retinoid suitable for sensitive skin, turbocharges skin’s nightly renewal processes, combatting the visible signs of ageing, stress and poor sleep. Night Cream, £115 You’re Looking Well

Olay’s hydrating Retinol 24 Night Cream

With a stable form of vitamin A to reduce irritation, Olay’s hydrating Retinol 24 Night Cream, £35, will help visibly reduce fine lines and wrinkles overnight.

True Botanicals’ Repair Nightly Treatment Serum

True Botanicals’ Repair Nightly Treatment Serum, £75, is packed with blemish- blasting ingredients such as black willow bark extract and a hint of olive leaf extract to calm the skin, perfect for anyone suffering with acne.

Youthbomb 360 Radiance Serum

Beauty Pie’s award-winning super-serum works hard day and night to visibly tighten skin, soften fine lines and wrinkles and boost radiance. Use under your favourite moisturiser for dewy, glowing skin. Youthbomb 360 Radiance Serum, £44 Beauty Pie (member’s price).

Advanced Night Repair,

Hyaluronic acid provides 72 hours of hydration, antioxidants combat free radical damage, and powerful night peptides renew skin while you’re sleeping. No wonder it’s in the beauty hall of fame. Advanced Night Repair, £115 Estee Lauder

 Midnight Recovery Concentrate

This iconic nighttime facial oil with a blend of natural, rejuvenating botanicals helps visibly restore skin, refining texture and boosting radiance all while you sleep. Midnight Recovery Concentrate, £49 Kiehl’s

Resurfacing Retinol Serum

Encapsulated retinol in this good value serum helps improve the skin’s texture and visibly reduce signs of aging, whilst niacinamide calms, and liqorice root extract and a trio of ceramides help brighten the skin. Resurfacing Retinol Serum, £23 CeraVe

Naked & Thriving’s Renew Resurfacing Night Serum

With five effective alpha hydroxy and glycolic acids, Naked & Thriving’s Renew Resurfacing Night Serum, £68, is clinically proven to reduce the appearance of fine lines and wrinkles and works overnight to leave skin clear, plumped and visibly more radiant.

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